Welcome to the home of QuickBooks design.


Here, you’ll find everything you need to craft delightful experiences that deliver on our mission to champion small businesses.

Welcome to the home of QuickBooks design.


Here, you’ll find everything you need to craft delightful experiences that deliver on our mission to champion small businesses.

WHO WE ARE

Our brand essentials will help you get to know QuickBooks, and how we present ourselves to the world.


They exist to inspire, educate, and excite you as we collaborate to bring our mission and vision to life.

WHO WE ARE


Our brand essentials will help you get to know QuickBooks, and how we present ourselves to the world.


They exist to inspire, educate, and excite you as we collaborate to bring our mission and vision to life.

LOGO
Logo

On the ball

Our eye-catching logo gives a metaphorical green light to the power of possibility and the energy of new endeavors.

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TYPOGRAPHY
TYPOGRAPHY

To the letter

Our primary font, Avenir Next for Intuit, is balanced and timeless. It speaks to our drive for ongoing innovation.

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COLOR
COLOR

In living color

From subtle to saturated, our rich color palette provides plenty of options for every visual story.

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ILLUSTRATION
ILLUSTRATION

Drawn to life

Our illustrations add a dose of delight at just the right moment, representing our customers and their industries with playful charm.

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VOICE & TONE
VOICE & TONE

Talk the talk

We speak with a friendliness that tells customers we're here for them and we understand what they need.

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PHOTOGRAPHY
  • A person is smiling and clapping hands
  • A person in a hard hat is holding a flashlight.
  • A person inspecting a wooden bowl
PHOTOGRAPHY

Picture perfect

Our photographic style is optimistic and genuine, featuring real QuickBooks customers in their own environments.

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MOTION
MOTION

Making moves

Motion brings design to life by creating feelings of passion and optimism.

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PRODUCT EXPRESSION
PRODUCT

Product expression

Learn how to properly—and purposefully—use QuickBooks products in your designs.

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VIDEOGRAPHY
VIDEOGRAPHY

Press play

Create captivating videos that tell the story of QuickBooks and small businesses.

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ACCESSIBILITY
ACCESSIBILITY

Design for all

Craft experiences that are open to everyone, and foster feelings of safety, respect, and understanding.

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Have work that’s ready for review?

Come to design and content office hours to make sure it’s brand-approved. Agencies and external partners welcome.